Introducing a ground-breaking new media company dedicated to telling the story of international thoroughbred horse racing launches today.
World Horse Racing will give fans exclusive access to the thrills, glamour and culture of one of the world’s most enthralling sports.
This major new media brand is unique in being powered by four iconic racing festivals – Ascot and Goodwood Racecourses in the UK, Breeders’ Cup in the USA, and Australia’s Victoria Racing Club.
Across the major social networks, World Horse Racing’s fresh approach to the sport aims to earn the respect of hardcore fans and attract sports enthusiasts who have yet to explore horse racing.
World Horse Racing will focus on racing’s astonishing athletes and engaging personalities – human and equine – along with the festivals that stage the greatest of sporting spectacles.
The authority and access afforded by its global network of founding partners will allow World Horse Racing to bring fans closer to the sport’s stars, and offer new, striking treatments of international thoroughbred horse racing. World Horse Racing will also connect the sport’s stars with its fans by providing a platform for the very best in user generated content.
Coverage will be free to access on Facebook, Twitter, Instagram and YouTube, along with an existing network of over a million who follow founding partner pages.